Project Overview
eunoiatales.gr is a modern online store built on OpenCart, designed to offer an elegant shopping experience that still gets out of the customer's way.
The architecture rests on two pillars:
Journal Framework: OpenCart's most capable theme engine, which gives the store fast page loads, a layout that holds up on phones and tablets, and a design that puts the products first rather than the decoration.
iRox Marketing Extension: the store runs our own marketing suite. It connects cleanly to Facebook and Instagram Shop and to Google Shopping, and it tracks conversions properly, so the money spent on ads can be measured instead of guessed.
